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Choose The Right


Buying a diamond can be a big investment! We can make the process easier by helping you choose the perfect stone for that special someone.

Let us show you how! 

When purchasing a diamond, the most important characteristics every consumer should have a knowledge and understanding of are the 4 C's.

Undoubtedly, the cut is the most important of the 4 C’s. Why? Because it has the greatest influence on the brilliance and sparkle of the stone.

A close second to the cut is the color. A whiter stone is more valuable and leads to a higher grade.

Clarity is yet another important factor. While every diamond is unique to its own characteristics, diamonds with the fewest and smallest inclusions receive the highest clarity grade. Along with the higher grading comes the higher price tag.

Lastly, the term carat refers to the diamond total weight, and not it’s size. There’s a lot of misconception around that. Bigger isn’t always necessarily better. Hence the importance of the cut, color and clarity of the diamond.

At Anthony Andrews, we are committed to making this exciting time for you a memorable one!

Purchasing a diamond shouldn’t be stressful and that’s why we want to make it as easy as possible. We will work with you based on your budget, time frame, expectations, etc. We strive for excellence with our customers and your satisfaction is our gratification. For more information on how we can help you take the first step, please contact Andrea. We are more than happy to accommodate your schedule and therefore offer evening and weekend appointments. 

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